Google increasingly answers searches directly at the top of the page using AI-generated overviews. GEO is how your business earns a place inside that answer.
AI Overviews now appear above traditional organic results for a growing share of Google searches, summarising an answer and citing a handful of sources. If your content isn't structured and authoritative enough to be pulled into that summary, you can rank well and still lose the click.
GEO (Generative Engine Optimization) focuses on the specific signals that get content included in these AI-generated summaries: topical depth, clear entity information, source credibility and content structured in a way generative models can confidently extract and cite.
Everything is scoped to what your business actually needs — nothing added just to pad a retainer.
Every engagement — including GEO — runs through the same four-step process.
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Generative Engine Optimization is the practice of optimising content specifically for AI-generated search summaries, like Google's AI Overviews, which synthesise an answer from a handful of trusted sources instead of just listing links.
They overlap heavily and reinforce each other, but AEO tends to focus on chat-based assistants like ChatGPT and Perplexity, while GEO focuses specifically on search-engine-generated summaries like Google's AI Overviews.
No — traditional SEO fundamentals (technical health, relevant content, authority) remain the foundation. GEO adds an additional layer on top, since the same fundamentals also influence whether AI systems trust and cite your content.
It varies by query competitiveness and how much authority your site already has. Sites with stronger existing SEO foundations tend to see GEO gains faster, often within a few months of focused work.
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